The way the genuine ‘Mad Men’ invented the sex-kitten stewardess

The way the genuine ‘Mad Men’ invented the sex-kitten stewardess

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sporadically portrayed the glamour and excitement of flights and also the apparently crazy and carefree everyday lives led by that era’s flight that is female. But, based on a brand new book concerning the reputation for flight stewardesses, it absolutely was men – ukrainian brides and some ladies – at Mad Men-like marketing agencies that created the image associated with the sexy stewardess into the beginning.

In » The sex that is jet Airlines Stewardesses and also the generating of an American symbol,» journalist and historian Victoria Vantoch writes that within the mid-1960s, agencies wanting to “sex up” the stuffy trustworthiness of very early air companies started by changing adverts portraying feminine trip attendants as helpful, girl across the street kinds with pictures of “beguiling brand brand new stewardesses” guaranteeing coffee, tea and more.